State System with Four Four-Year Institutions
This state system consists of four campuses, all four-year degree-granting institutions. Together, these institutions offered more than 175 programs comprised of 28 certificates, 28 bachelor’s degrees, 95 master’s degrees, 3 PhDs, and 21 endorsements.
Although the system already had a centralized website that had been launched in 2010, administrators noticed that changing search engine algorithms and shifts in the way that prospective students conducted their searches for information were having a negative impact on its performance. Changes were needed, and quickly. In 2015 the system decided to utilize the Ranku platform to create a new centralized website that would address these issues.
The following objectives and goals were identified:
- Increase RFIs for all programs, certificates, and endorsements
- Update and enhance SEO
- Consolidate email follow-up procedures
- Use data to identify programs with the most growth potential
- Strengthen the system’s online presence
Utilizing the Ranku platform helped this system surpass its goal, increasing inquiries from prospective students and converting much more of its organic traffic.
Request for Information (RFI) Average Volume
|Pre-Ranku Monthly Average||Post-Ranku Monthly Average||% of Change for Monthly Average RFIs|
Request for Information (RFI) Conversion
|Pre-Ranku Monthly Conversion||Post-Ranku Monthly Average||% of Change for Monthly Conversions|