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Case Study: State System

State System with Four Four-Year Institutions

This state system consists of four campuses, all four-year degree-granting institutions. Together, these institutions offered more than 175 programs comprised of 28 certificates, 28 bachelor’s degrees, 95 master’s degrees, 3 PhDs, and 21 endorsements.

Although the system already had a centralized website that had been launched in 2010, administrators noticed that changing search engine algorithms and shifts in the way that prospective students conducted their searches for information were having a negative impact on its performance. Changes were needed, and quickly. In 2015 the system decided to partner with Ranku to use its platform to create a new centralized website that would address these issues.

Together, Ranku and the partner decided on following objectives and goals:

  • Increase RFIs for all programs, certificates, and endorsements
  • Update and enhance SEO
  • Consolidate email follow-up procedures
  • Use data to identify programs with the most growth potential
  • Strengthen the system’s online presence

Partnering with Ranku helped this system surpass its goal, increasing inquiries from prospective students and converting much more of its organic traffic.

Request for Information (RFI) Average Volume

Pre-Ranku Monthly Average Post-Ranku Monthly Average % of Change for Monthly Average RFIs
180 559 211%

Request for Information (RFI) Conversion

Pre-Ranku Monthly Conversion Post-Ranku Monthly Average % of Change for Monthly Conversions
1.8% 5.7% 3.9%

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