Managing the Rising Competition for Prospective Students in Higher Education
The articles in this booklet, written in partnership with Enrollment Management Report, explore some of the reasons shifts in enrollment are occurring and provide key recommendations for college and university enrollment teams to consider.
Key Points Addressed
The booklet features insights on the following topics:
- Hidden influences impacting where prospective students inquire and enroll
- The loss of International student market share
- Increasing prospective student engagement through personalized communications
- Identifying the varying needs and communications styles of each generation
- Recruiting strategies to differentiate your institution
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