Highlight All of Your Programs in One Centralized Location
The Degree Marketplace is the student-facing component of Ranku. It’s where prospective students land when they search for a type of program, your specific program, or your institution or university system in a search engine.
Here prospective students can quickly search for, find, and compare information on all of your programs, even those from different schools within a university or institutions within a university system. You can include campus and hybrid programs as well as online if appropriate.
Because you control the content, you can ensure that it aligns seamlessly with your institution or system’s editorial guidelines.
Maximized Search Efficiency for Faster Results
One of the distinguishing features of the Degree Marketplace is the ease and speed of the search process. Research shows that potential students exploring higher education opportunities average 15 searches before they request information.* In addition to providing a convenient location for all your programs, the Degree Marketplace makes it even easier for prospects to find the one they’re looking for with five ways to search:
- In a search bar
- By school (where relevant)
- By field of study
- By field and degree level
- By degree level
These options allow prospective students to search in the way that best suits them and directs them to programs fast—the platform is designed to connect students with the program they seek in no more than three clicks.
Streamlined and Consistent Information
The Degree Marketplace features a proven template that organizes information about your programs into consistent sections, making it easy for potential students to quickly find and compare the facts and details they need to determine whether the program is right for them. You can provide such specifics as:
- Admission requirements
- Modality or location
- Online program features
- Total credits
- Time required to complete the program
When a visitor selects a program and navigates to the page with information about it, Ranku will suggest similar programs at your institution or university system that the prospect might also be interested in. This feature supports their research process, presents other options within your institution or system, and ensures that they receive all the information they need to make an informed decision.
Integrated SEO Runs in the Background
Rather than relying on keywords, which requires consistent monitoring of algorithm updates and content maintenance, search engine optimization (SEO) is integrated directly into the site. In short, all content is distinctly marked as “unique” in the eyes of search engines, and any duplicate content flags itself as such, demonstrating that none of the content is spam.
This type of infrastructure is also designed to increase organic traffic over time as well as drive more traffic directly to the program pages, helping to convert more visitors into leads.
Technical Capabilities and Features
The Degree Marketplace offers technical innovations for additional insights and convenience that benefit both prospective students and institutions:
- For system-level partners, geolocation can be incorporated into search results based on the IP address of the user.
- Prospective students can log in with their LinkedIn accounts to bookmark programs of interest.
- The Request for Information function can be set up to route leads directly to your institution.
Get Up and Running Fast
The Degree Marketplace is easy to get up and running. Existing content from your websites can be entered into the template quickly, and there’s no need for labor-intensive design or developer services.