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Ranku Overview How It Works

Highlight All of Your Programs, Gain Data Insights, and Convert Web Traffic in One Streamlined Platform

The Ranku platform consists of three components that together:

  • Simplify and speed up the information-gathering process for prospective students.
  • Make it easy to upload, edit, and update content about your institution(s) and programs.
  • Provide easy-to-understand data analytics that reveals insights on visitors’ behavior.

These components work together to allow colleges, universities, and university systems to aggregate, market, and analyze all of their programs in one convenient location. This centralization helps convert organic traffic into requests for information and, ultimately, more applications.

Learn more about each component:

  • Degree Marketplace—what potential students see when they search.
  • Editing Suite—where institution administrators and staff manage content for the Degree Marketplace.
  • Analytics Dashboard—where administrators and staff can view metrics for the Degree Marketplace.

Ranku Helps You Get in the Market Quickly

Ranku’s streamlined design makes it fast and easy to get up and running. The interface is easy to navigate for users on both the front end (potential students) and the back end (your administrators and staff)—no extensive training or expertise is needed. Once Ranku sets up your system, you can start adding content immediately.

For Prospects: One Quick Stop

People researching higher education programs online average 15 searches prior to requesting information about a program.*

For prospective students, the Degree Marketplace offers a convenient, one-stop location to learn about all available programs in all modalities (online, on campus, or a hybrid), even when they are spread across different schools or departments within the institution or various universities within a system. Potential students often are considering up to five schools. By aggregating all of your programs into one central location instead of forcing potential students to conduct individual searches and navigate through different websites, Ranku enables them to easily find all the information they need to more easily make an informed decision.

The Ranku platform is designed to connect potential students with the program they are looking for quickly–within three clicks. They can use the search bar, by school (where relevant), by field of study, by field and degree level, and by degree level. This choice of options allows prospective students to search in the way that best suits their preferences and needs, making the search process even easier and faster.

For Institutions: A User-Friendly Interface

Ranku’s back-end interface consists of the Editing Suite and the Analytics Dashboard. Both are easy to learn and navigate.

  • With the Editing Suite’s streamlined process for posting and editing content, it’s easy to update and add information as needed. SEO is built into the system, increasing the visibility of your institution or system and programs during a search.
  • The Analytics Dashboard collects and presents real time data on visitors’ behavior on the Degree Marketplace in an easy-to-read graphic format. Specialized for higher education, the dashboard offers data insights that can highlight not only where you might need to tweak your messaging but also can point to additional programs, specializations, or modalities potential students are looking for.

Enhance Engagement and Meet Market Demand

Ranku’s proven Degree Marketplace layout empowers prospective students to learn more about your programs and identify the one that’s right for them quickly. You control all of the content on the site, while it gathers real-time data on visitor behavior that you can use to learn more about market needs and gaps.

Frequently Asked Questions

Q: Is this platform only for online programs?

A:

No—you can also feature programs you offer on campus as well as those offered in a hybrid modality.

Q: Can this platform be used across multiple schools at one institution?

A:

Yes—in fact, that is the intent. By aggregating programs that may be spread across multiple schools, or even multiple institutions within a system, Ranku eliminates the need for potential students to search through multiple websites, making it easier and faster for them to find the information they’re looking for. By speeding up and simplifying the search process while also offering relevant information, Ranku makes it more likely that potential students will inquire about one of your programs.

Q: How will prospective students know what institution they are inquiring about?

A:

The name of your institution will be featured in the Degree Marketplace URL as well as on the program pages. You can also add your logo to the intro page and the program pages.

Q: What components do prospective students see?

A:

Potential students only see the Degree Marketplace. Only administrators and staff see and have access to the Editing Suite and Analytics Dashboard.

Q: Why are there so many ways for prospective students to search the Degree Marketplace?

A:

This feature is based on studies of the online behavior of individuals researching higher education. Research shows that users who get frustrated during the search process tend to move on to other schools.* More ways to search helps ensure that they can find what they are looking for quickly and easily.

Learn more about the three components of Ranku:

*Google The Higher Education Research Journey (Sources: Compete Custom Education Study, 2013; Google | Nielsen Custom Mobile Research Study, 2013; Google Consumer Surveys, 2015)

  • See how using Ranku can elevate your online presence and provide insights into prospective students. Complete the form or call us at 630-366-2900.
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